There are about 30 million small local business, and over 90% of them have no online marketing strategy. The number of people using the internet to find local businesses is growing exponentially, especially with mobile marketing. Online marketing is no longer a choice, but a must with over 97% of Americans using the internet to research and shop for local products and services.
The internet is open to all sorts of niche marketing opportunities that never existed before. By allowing your business to select and inundate your niche market with information online, it will help generate more leads and then turn them into prospects by capturing their contact information.
It is important for your business to have a personal website or blog that reflects your professional goals and experience. They can act as a central website where the public can learn more information about your professional credentials, as well as learn ways to contact and connect with you. It’s ok if you know little to no information about blogs or websites. It is important to remember many small businesses are run by solo-professionals who are in the same position as you.
Establishing a solid online presence positions every small business on the same level as major corporations, especially since social media makes it easier and cheaper than ever to reach your target market. Marketing online is no longer a choice it is a necessity, not only does it create your online presence, but it will also shape and develop your brand.
Learn how you can implement a successful on-line strategy, request our free “Insider Secrets To Generating All The Leads Your Business Can Handle”.