Our friend, Jim Muehlhausen of CEO Focus, identified the changing landscape of selling in his video “Stop Selling Like it's 1985.” He astutely identified how the power has shifted from the seller to the buyer as a result of seismic changes brought…
Most business owners start their own business based on their passion for what it is they do. Unfortunately, it takes much more than passion to build a successful business. You must have a specific vision for what it is you…
All business owners face the same dilemma. How to advertise their business, which media outlets should they advertise on to get the most exposure, and what media outlet will provide the biggest bang for their buck? Will newspaper do better…
Fix Your Social Media Strategy By Taking It Back To Basics In a short, technical article published by Harvard Business Review and written by Keith Quesenberry he raises three important issues that I discuss often with my clients including: Know your target…
Last week in our training video we have discussed the importance of knowing your target customer’s physical profile. Knowing your target costumers physical profile helps you determine similar groups of people you should be targeting. In this week’s training video,…
On our weekly “Ask The Expert” call this past Thursday one of our clients asked about how to make their networking efforts more successful. That led to a conversation about who she wanted to connect with and that led to…
In this Week’s Training Video, we discuss how to identify the low hanging fruit to quickly grow your business. Remember for any business to be successful it must be unique, offer extraordinary value, and communicate why it is unique and…
Business Owners Guide to Peer Advisory Boards. Have you ever felt like you were making decisions in a vacuum? Have you ever wished you had someone to talk to what “got it”? Have you ever discussed important business issues with…
In this Week’s Training Video, we discuss how to use an acquisition strategy for growing a small business. When buying a business, you may think that it’s about purchasing an established organization or avoiding start-up costs. But when buying an…