A portrait photographer thought clients valued his fast turnaround times, low prices and technical expertise. Then he surveyed his customers and discovered they valued his creativity. Understanding what motivates your customers to buy… what they want and need… is the…
The number one cause of terrible marketing is when your outside perception doesn't match your inside reality. Using jargon to tell your story is why they don’t match and why your marketing fails to convert. Your inside reality versus outside…
One evening an old Cherokee Indian was talking to his Grandson. Trying to pass on wisdom he began explaining to the boy that there is a battle that goes on inside everyone. “My son, the battle is between two wolves.”…