January 2020 - Akela Partners

Using AI in B2B Lead Generation – So much better than I hoped

January 28, 2020
Roel Hoekstra
Marketing

We've been using Big data, identity resolution and machine learning in the B2C space for almost 8 years. Now the technology is available for B2B lead generation and the results are so much better than I had even hoped. 25…

Don’t settle for 2% opt-in rates

January 13, 2020
Roel Hoekstra
Uncategorized

The old way of generating leads is dead. Companies that are embracing people-based identity resolution technology. Everyone else is going to be left fighting over the crumbs. For those who don’t know me, my name is Roel Hoekstra and I’m…