How we generate quality digital sales leads is changing. Heck, how business is conducted is fundamentally changing. So much change in just the past 60 days that my head hurts. How are you holding up? As a wise person once…
Identity Resolution - Digital Marketing Best Practices Part 1 Identity Resolution is the key to building effective digital marketing strategies that turn paid traffic into paying customers. What is identity resolution? Identity resolution is the ability to deterministically identify people…
How to generate better sales leads. This is the second part in a three-part series on B2B digital marketing best practices. I’ve spent more than 30 years thinking about, testing, developing, and becoming a true expert in B2B lead generation.…
You’ve got a lead … now what. This is the third part of my three-part series on B2B digital marketing best practices. Part 1 – Identity resolution Part 2 – Better sales leads Part 3 – Lead nurturing More than…
Right now, we are at a strategic inflection point. “A strategic inflection point is a time in the life of a business when it’s fundamentals change. It can mean an opportunity to rise to new heights or may signal the…
We've been using Big data, identity resolution and machine learning in the B2C space for almost 8 years. Now the technology is available for B2B lead generation and the results are so much better than I had even hoped. 25…
The old way of generating leads is dead. Companies that are embracing people-based identity resolution technology. Everyone else is going to be left fighting over the crumbs. For those who don’t know me, my name is Roel Hoekstra and I’m…
2019 is ending and that means just one thing: your marketing and sales goals will reset on January 1 and you’ll be back to zero. It is always a bittersweet moment. A few minutes to savor what was great about…
Our technology can tell you when one of your ideal target prospects is looking to buy what you sell and do this in real time. Trust me, this is world class, industry changing technology that no one else has brought…
Artificial intelligence is not coming for your job. Trust me, it is coming for your customers. When I say artificial intelligence. I mean specifically the ability to combine identity resolution with behavioral data to predict when someone is “in the…