Strategy To Win More Clients And Profits
Let's talk about strategy, growing profits and winning more business. The purpose of this blog and video is for you to see why you’re not closing more sales and what you can do to fix this. Where are…
What is the value of InMarket Targeting?
Wouldn’t it be great if you could focus your marketing and advertising effort only on your ideal prospects who are in the market for what you sell and actively looking for a solution to their problem? It sure would. In…
Market To People – Not Demographics
What is people based marketing and how do you use it to differentiate yourself in the market? Traditional marketing, advertising and sales relies on four key pillars Interrupt and Engage with your target client Use lead scoring to identify…
How To Know What Your Prospects Are Thinking Before They Think It
A portrait photographer thought clients valued his fast turnaround times, low prices and technical expertise. Then he surveyed his customers and discovered they valued his creativity. Understanding what motivates your customers to buy… what they want and need… is the…
Jargon Kills (your marketing)
The number one cause of terrible marketing is when your outside perception doesn't match your inside reality. Using jargon to tell your story is why they don’t match and why your marketing fails to convert. Your inside reality versus outside…
Strategy and Strength of the Wolf Pack
One evening an old Cherokee Indian was talking to his Grandson. Trying to pass on wisdom he began explaining to the boy that there is a battle that goes on inside everyone. “My son, the battle is between two wolves.”…
Growth Champions – Meeting Summary
Here are my observations from yesterday's meeting on Growing the Middle Market put on by The Chamber Of Commerce For Greater Philadelphia (@chamberPHL). Middle Market companies continue to be a strong engine for economic growth in the Philadelphia region. The…
How to write ads that sell
I find that when you're creating ads that are intended to generate leads, you have a bit more room to be creative. You craft your copy to entice your readers, and use persuasive engagement strategies like mystery and humor.…
CEO Roundtable On Accessing Growth Capital
Do you have questions on the best ways to fund your growth initiatives? Do you understand all the options available to a business like yours? Are you up to speed on the costs and benefits of debt vs equity vs…
Prayers For Las Vegas
I'm still angry. Yesterday morning I sat down draft an invitation to our October CEO Roundtable For Growth program but the news of the tragedy in Las Vegas was overwhelming. 24 hours later, it is not getting any better. I…