Jargon Kills (your marketing)

The number one cause of terrible marketing is when your outside perception doesn't match your inside reality. Using jargon to tell your story is why they don’t match and why your marketing fails to convert. Your inside reality versus outside…

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Growth Champions – Meeting Summary

Here are my observations from yesterday's meeting on Growing the Middle Market put on by The Chamber Of Commerce For Greater Philadelphia (@chamberPHL). Middle Market companies continue to be a strong engine for economic growth in the Philadelphia region. The…

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How to write ads that sell

  I find that when you're creating ads that are intended to generate leads, you have a bit more room to be creative. You craft your copy to entice your readers, and use persuasive engagement strategies like mystery and humor.…

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Prayers For Las Vegas

I'm still angry. Yesterday morning I sat down draft an invitation to our October CEO Roundtable For Growth program but the news of the tragedy in Las Vegas was overwhelming. 24 hours later, it is not getting any better.  I…

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