Who is Akela?

Akela is the leader of the wolf pack from Rudyard Kipling’s classic The Jungle Book.

The jungle is a place where only the strong, smart and cunning survive. In the jungle, as in business, there are competitors all around. Success means knowing something others don’t. It means to always be growing. Always be learning.

We have proprietary technology that allows us to tell you who is in the market to buy what you sell right now.

We can tell you the identity of your web site visitors with unlimited segmenting, and we can build out machine learning algorithms specific to your clients buyers journey.


We provide you with an unfair advantage.

From generating new sales ready leads to increasing customer retention to growing lifetime client value.

Roel Hoekstra

Roel Hoekstra

President and Chief Marketing Officer

Philadelphia, PA


Roel leads a diverse team of marketing professionals, data scientists, programmers, and customer service professionals committed to generating more and better sales ready leads for our clients.

Roel has 30+ years’ experience guiding businesses big and small. His experience includes marketing, sales, finance, investment banking, strategic planning and human resources.

Roel progressed through the ranks of the management consulting industry with John Hancock, Johnson and Higgins and Mercer Consulting. During his time as a management consultant, Roel served as a senior advisor to over 50 Fortune 500 companies.

Roel is an expert in data analytics, artificial intelligence, identity resolution, marketing strategy, sales process engineering along with health insurance and employee benefits.

In 2011 Roel founded Akela Partners to help drive sales and enterprise value for high growth companies.

In 2021 Roel founded Akela Marine Marketing Group to bring state of the art digital marketing to marine businesses nationwide.

Roel earned degrees in Computer Science and Economics from Denison University. He is a Certified Employee Benefits Consultant (CEBS), a Fellow of the Life Insurance Management Institute (FLMI) and Certified Sales Acceleration Coach.

Roel is a competitive sailor (see Akela Racing). He is the Rear Commodore of The Corinthian Yacht Club of Philadelphia, a member of the Cruising Club of America, a US Sailing Certified Race Officer and the Founder of the Philadelphia Cup Regatta in Philadelphia.

Roel is passionate about experiential learning opportunities. As such, he spent 15 years on the board of the Holt-Elwell Memorial Foundation including the last six as Treasurer. The Holt Elwell Memorial Foundation owns Camp Mowglis. A summer camp for boys that brings the teaching of the jungle book to life  and creates the opportunity for young boys to learn how to be successful men while having a great time doing so.