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Who is Akela?

Akela is the leader of the wolf pack from Rudyard Kipling’s classic The Jungle Book.

The jungle is a place where only the strong, smart and cunning survive. In the jungle, as in business, there are competitors all around. Success means knowing something others don’t. It means to always be growing. Always be learning.

We have proprietary technology that allows us to tell you who is in the market to buy what you sell right now.

We can tell you the identity of your web site visitors with unlimited segmenting, and we can build out machine learning algorithms specific to your clients buyers journey.


We provide you with an unfair advantage.

From generating new sales ready leads to increasing customer retention to growing lifetime client value.

Roel Hoekstra

Roel Hoekstra

Managing Partner

Philadelphia, PA

Roel leads a diverse team of marketing professionals, data scientists, programmers, and customer service professionals committed to generating more and better sales ready leads for our clients.

Roel has 30+ years’ experience guiding businesses big and small. His experience includes marketing, sales, finance, investment banking, strategic planning and human resources.

Roel progressed through the ranks of the management consulting industry with John Hancock, Johnson and Higgins and Mercer Consulting as an advisor to Fortune 500 companies. Roel is an expert in data analytics, artificial intelligence, identity resolution, marketing strategy, sales process engineering along with health insurance and employee benefits.

In 2011 Roel founded Akela Partners to help drive sales and enterprise value for high growth companies.

Roel earned degrees in Computer Science and Economics from Denison University. He is a Certified Cargill Sales Acceleration Coach, a Certified Employee Benefits Consultant (CEBS) and a Fellow of the Life Insurance Management Institute (FLMI).

Roel is the Treasurer of the Holt Elwell Memorial Foundation in New Hampshire and is the Founder and Chairman of the Philadelphia Cup Regatta in Philadelphia. An active sailor, Roel is a US Sailing Certified Race Officer as well as a rabid competitor – see Akela Racing.