3-Tips To Using Facebook for Contractor Marketing. Facebook for contractor marketing remains one of the very best channels for acquiring new clients. However, Facebook has been in the news a lot recently and most of it has not been good…
More 5-Star Google Review. Getting more 5-star Google Review comments is the #1 thing you can do right now to improve both the number of prospects who respond to your advertising and the ultimate closing ratio you see in your sales…
3 Simple Steps To Double Sales Leads In 7-Days Doubling sales leads quickly is not that hard. Actually I would say it is simple with the digital marketing tools and artificial intelligence algorithms available today. No longer do you have…
Identity Resolution - Digital Marketing Best Practices Part 1 Identity Resolution is the key to building effective digital marketing strategies that turn paid traffic into paying customers. What is identity resolution? Identity resolution is the ability to deterministically identify people…
How to generate better sales leads. This is the second part in a three-part series on B2B digital marketing best practices. I’ve spent more than 30 years thinking about, testing, developing, and becoming a true expert in B2B lead generation…
You’ve got a lead … now what. This is the third part of my three-part series on B2B digital marketing best practices. Part 1 – Identity resolution Part 2 – Better sales leads Part 3 – Lead nurturing More than…