Recently, I was a guest on the Mavens of Marketing podcast with Rachel Durken and…
Why can’t I generate high quality sales leads at scale?
- Do you need more quality leads?
- Are you struggling to generate enough leads to grow your business?
- How are you going to meet your sales goal this year?
The key is more gold leads.
What is a gold lead? A gold lead is someone who:
- fits your ideal target customer profile,
- is suffering from the exact problem you solve in a high intensity way, and
- who is considering hiring you. Sounds good right?
- If you had 100 gold leads, how many could you close? 50%
If you had 100 gold leads, how many could you close? 25%? More?
Here’s the problem most companies suffer from. They don’t produce enough Gold Leads. Why?
- Terrible advertising
- No compelling call to action
- Not enough interactive engagement
- Not seeing the entire market
- Too much jargon and not enough education
What are you going to do about it? Start by answering the questions below: