You’ve got a lead … now what. This is the third part of my three-part series on B2B digital marketing best practices. Part 1 – Identity resolution Part 2 – Better sales leads Part 3 – Lead nurturing More than…
How to generate better sales leads. This is the second part in a three-part series on B2B digital marketing best practices. I’ve spent more than 30 years thinking about, testing, developing, and becoming a true expert in B2B lead generation.…
Identity Resolution - Digital Marketing Best Practices Part 1 Identity Resolution is the key to building effective digital marketing strategies that turn paid traffic into paying customers. What is identity resolution? Identity resolution is the ability to deterministically identify people…
Learn the five questions to ask before you start scaling your business. The first half of 2020 saw businesses stagnate and lose income largely because of the pandemic. The country’s GDP took a nosedive with the U.S. Bureau of Economic…
Recently, I was a guest on the Mavens of Marketing podcast with Rachel Durken and Kerry Barrett where we discussed how artificial intelligence is changing digital marketing. The changes are coming fast and furiously and it's hard to keep up…