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Basic blocking and tackling still drive B2B lead generation

  • November 22, 2019
  • Roel Hoekstra
  • Blog, Marketing

Our technology can tell you when one of your ideal target prospects is looking to buy what you sell and do this in real time. Trust me, this is world class, industry changing technology that no one else has brought…

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Artificial Intelligence Is Coming After Your Customers

  • October 4, 2019
  • Roel Hoekstra
  • Blog, Marketing

Artificial intelligence is not coming for your job. Trust me, it is coming for your customers. When I say artificial intelligence. I mean specifically the ability to combine identity resolution with behavioral data to predict when someone is “in the…

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Scalable Internet Marketing Solutions

Know Something Your Competition Doesn’t

  • September 24, 2019
  • Roel Hoekstra
  • Blog, Marketing

Would you like to know what your ideal prospects are thinking? Would you like to know when they are in the market for what you sell; in real time; before your competition figures this out? “Selling to the right person…

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Using Artificial Intelligence in B2B Lead Generation

  • September 1, 2019
  • Roel Hoekstra
  • Blog, Marketing

I’ve been in the data analysis field with a specific focus on sales and marketing for 30 plus years. I’ve seen quite a lot of change in the tools available, but what is happening now is different. The scale is…

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3 Mistakes That Crush Sales – #1 Ignoring the impact of Artificial Intelligence on your sales process

  • August 25, 2019
  • Roel Hoekstra
  • Blog, Marketing

From Siri to self-driving cars, big data and Artificial Intelligence is hot. Everyone is talking about it in all phases of life and business. Don't miss out on how this technology can improve your sales process? Your competitors certainly aren't!…

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3 Mistakes That Crush Sales – #2 Advertising to the haystack and not the needles

  • July 20, 2019
  • Roel Hoekstra
  • Blog, Marketing

The internet of things, the huge amount of behavioral data, when combined with identity resolution, allows you to dramatically improve the efficiency of your sales process by getting the right message to the right person at the right time so…

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3 Mistakes That Crush Sales – #3 Missing the shift to People Based Marketing

  • July 19, 2019
  • Roel Hoekstra
  • Blog, Marketing

Don’t think in terms of advertising campaigns or “driving” traffic. Rather, think about conversations. We develop know, like and trust by engaging in conversations with people about the problems they want to solve and the results they want to achieve…

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