Marketing To A Demographic Of One

Why Identity Resolution is the KEY to monetizing your web traffic Identity resolution allows you to deterministicly identify individuals, across online platforms, across devices and to even identify individuals offline in a privacy protected way. In other words, it helps…

Read more

Adding Value Through Bundling

Increase Sales and Profits through Bundling This week several clients asked me for strategies to drive revenue growth. So, I trotted out one of my seven key strategies for driving sales growth; Bundling. Bundling is a terrific tool for adding…

Read more
Accelerate webinars

My First Webinar

My First Webinar … More fun than I thought it would be. I’ve conducted perhaps 1,500 workshops and seminars in my career. Probably more. I love live programs; to be able to share interesting information and get immediate feedback from…

Read more

Oh The Joys Of Public Speaking

15 minutes before the start and the room is empty. Just me and my associate Barbara in the conference room. Lunch on the table; presentation on the screen; self-doubt creeping in (flooding in?) … Would anyone even show up? Our…

Read more