Why Identity Resolution is the KEY to monetizing your web traffic Identity resolution allows you to deterministicly identify individuals, across online platforms, across devices and to even identify individuals offline in a privacy protected way. In other words, it helps…
Tools To Convert Traffic To Customers Let’s look at the tools you can use to beat the technological and economic forces competing with you for profits. How to use these tools to give yourself a sustainable competitive advantage. The internet…
Where do all your sales start? First, you must start a conversation and you must provide value before you can ask anyone to even consider your solution Second, you must build a relationship before you sell. You must earn trust…
Where do all sales start? What is the journey your buyers take to purchase from you? Does your marketing convert cost effectively? Success in business has a lot to do with knowing something others don’t. I’ll show you how to…
Michael Porter, the godfather of strategy, has this thing called the five forces. The five competitive forces that every company competes against for profit. As a marketing agency, we get our butts kicked by all five. Your business, your vertical,…
Increase Sales and Profits through Bundling This week several clients asked me for strategies to drive revenue growth. So, I trotted out one of my seven key strategies for driving sales growth; Bundling. Bundling is a terrific tool for adding…
My First Webinar … More fun than I thought it would be. I’ve conducted perhaps 1,500 workshops and seminars in my career. Probably more. I love live programs; to be able to share interesting information and get immediate feedback from…
15 minutes before the start and the room is empty. Just me and my associate Barbara in the conference room. Lunch on the table; presentation on the screen; self-doubt creeping in (flooding in?) … Would anyone even show up? Our…