social media marketing Archives

All Marketing Is Content Marketing

December 7, 2016
Roel Hoekstra
Blog

All marketing Is Content Marketing Or it should be! If the purpose of marketing is to get people to notice and engage with your company, then content marketing can be thought of as the way for the “right” people to…

Fix Your Social Media Strategy

November 20, 2016
Roel Hoekstra
Blog

Fix Your Social Media Strategy By Taking It Back To Basics In a short, technical article published by Harvard Business Review and written by Keith Quesenberry he raises three important issues that I discuss often with my clients including: Know your target…