Marketing To A Demographic Of One

Why Identity Resolution is the KEY to monetizing your web traffic Identity resolution allows you to deterministicly identify individuals, across online platforms, across devices and to even identify individuals offline in a privacy protected way. In other words, it helps…

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3 Keys To Generating Leads And Clients

3 Keys to Generating Leads and Clients In today’s connected world, we are increasingly bombarded by advertising messages, making it harder than ever to get someone’s attention. Or is it?  Telling a great story still has the power to delight…

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Adding Value Through Bundling

Increase Sales and Profits through Bundling This week several clients asked me for strategies to drive revenue growth. So, I trotted out one of my seven key strategies for driving sales growth; Bundling. Bundling is a terrific tool for adding…

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