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Marketing To A Demographic Of One

Why Identity Resolution is the KEY to monetizing your web traffic Identity resolution allows you to deterministicly identify individuals, across online platforms, across devices and to even identify individuals offline in a privacy protected way. In other words, it helps…

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Adding Value Through Bundling

Increase Sales and Profits through Bundling This week several clients asked me for strategies to drive revenue growth. So, I trotted out one of my seven key strategies for driving sales growth; Bundling. Bundling is a terrific tool for adding…

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