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Adding Value Through Bundling

Adding Value Through Bundling

Increase Sales and Profits through Bundling This week several clients asked me for strategies to drive revenue growth. So, I trotted out one of my seven key strategies for driving sales growth; Bundling. Bundling is a terrific tool for adding…

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All Marketing Is Content Marketing

All Marketing Is Content Marketing

All marketing Is Content Marketing Or it should be! If the purpose of marketing is to get people to notice and engage with your company, then content marketing can be thought of as the way for the “right” people to…

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My 80/20 Obsession

My 80/20 Obsession

I’m obsessed with the 80/20 rule So if 20% of my time generates 80% of my income how come it is so hard to double my income while working half as many hours? First, if it was obvious what few…

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